Our story

Made by parents, for parents

We started Everything Littles because we believed baby products could be both beautiful and safe — and we were tired of choosing between the two.

Finn and Elly Brian, founders of Everything Littles
How it started

We wanted better for our littles

We're Finn and Elly — young parents from Utah who care deeply about the world we're building for our kids. We've always been drawn to beautiful things. The furniture in our home, the clothes we wear, the details that make everyday life feel a little more considered. But when it came to our children's toys, we kept hitting the same wall.

Everything was either safe but ugly, or beautiful but made with materials we weren't comfortable with. We couldn't find toys we actually wanted in our home — things that looked good on a shelf and felt good in our hands. So we decided to make them ourselves.

Everything Littles was born from that frustration — and from the belief that parents shouldn't have to compromise. That baby products can be soft, safe, and stunning all at once. That the littlest things in life deserve the most care.

What drives us

Our three promises

01
Beautiful by design

We believe your home is worth caring about — all of it, right down to the toys on the floor. Every Everything Littles product is designed to look as good as it feels.

02
Safe without compromise

We make our toys from soft silicone, free from BPA and phthalates. Because the only thing that should be in your baby's hands is something you completely trust.

03
Driven to evolve

We're not satisfied with the way things are. We're here to raise the standard for the baby product industry — to show that safe, beautiful, and thoughtful can all exist in the same product.

"The littlest moments deserve the most care."

That's the idea behind everything we make. Every curve, every color, every material choice is made with intention — because we know that the things surrounding your little one in those early years matter more than most people think.

Come find your favorite

Shop Everything Littles

Every product we make is a reflection of what we believe baby things can and should be. We hope you love them as much as our own littles do.