Privacy policy

Last updated: April 28, 2026

1. PRIVACY POLICY

Who we are

Everything Littles ("we," "us," "our") operates the website everythinglittles.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. Questions? Reach us anytime at elly@everythinglittles.com.

Information we collect

Information you give us directly:

  • Name
  • Email address
  • Shipping and billing addresses
  • Phone number (when provided)
  • Payment information (processed securely by Shopify Payments — payment card details are never stored on our servers)
  • Order history
  • Communications with our customer service team

Information collected automatically when you visit our Site:

  • Device and browser information (IP address, browser type, operating system, device identifiers)
  • Pages viewed, time on site, referring URL
  • Products viewed, items added to cart
  • Approximate location (derived from IP address)

Information from third parties:

  • Marketing platforms such as Meta (Facebook and Instagram) may share information with us about your interaction with our advertisements.

How we use your information

We use your information to:

  • Process, fulfill, and ship your orders
  • Communicate about your orders, shipping updates, and customer service inquiries
  • Send marketing emails and SMS messages (only if you have opted in — you can unsubscribe at any time)
  • Understand how our Site is used so we can improve it
  • Show you relevant advertising on Facebook, Instagram, Google, and other platforms
  • Prevent fraud and protect the security of our Site and customers
  • Comply with legal and regulatory obligations

Cookies and tracking technologies

Our Site uses cookies, pixels, and similar technologies to recognize your browser and remember preferences like your cart contents.

We work with the following partners that may collect information through our Site:

  • Meta (Facebook & Instagram). We use the Meta Pixel, Conversions API, and Advanced Matching to share information about your visit with Meta so we can measure ad performance and show you relevant advertisements on Facebook and Instagram. This includes events such as page views, products viewed, items added to cart, and purchases. Through Advanced Matching, Meta also receives a hashed (cryptographically encrypted) version of identifying information such as your email address, name, and city, so Meta can match website activity to your Facebook account. You can manage how Meta uses this data by visiting Facebook Settings → Off-Facebook Activity, or disconnect your activity entirely.
  • Klaviyo. Our email and SMS marketing platform. Klaviyo stores your email address, tracks email opens and link clicks (only if you've opted in), and helps us send you marketing communications.
  • Shopify. Our e-commerce platform. Shopify processes orders and collects analytics about how the Site is used.
  • Google Analytics. Used for site analytics if installed. You can opt out using Google's browser add-on at https://tools.google.com/dlpage/gaoptout.

You can disable cookies in your browser settings. Some Site functionality may not work properly if cookies are disabled.

Sharing your information

We share your personal information with:

  • Service providers that help us operate our Site, fulfill orders, and process payments (Shopify, Shopify Payments, Klaviyo, shipping carriers, fraud prevention services)
  • Marketing platforms (Meta, Google) for advertising purposes — see the Cookies section above
  • Legal authorities, when required by law, court order, or to protect our rights

We do not sell your personal information.

Your rights

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Request that we correct inaccurate information
  • Request that we delete your information
  • Opt out of marketing communications (use the unsubscribe link in any email)
  • Opt out of the sale or sharing of personal information for advertising purposes

California residents have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sharing of personal information for cross-context behavioral advertising.

EU/UK residents have rights under the GDPR and UK GDPR, including the rights to access, rectify, erase, restrict processing of, and port your personal data, as well as the right to lodge a complaint with a supervisory authority.

To exercise any of these rights, email us at elly@everythinglittles.com.

Data retention

We retain your personal information for as long as you have an account with us or as needed to fulfill the purposes for which it was collected. Order records are retained for at least 7 years for tax and accounting compliance.

Children's privacy

Our Site is intended for adults purchasing products for children. We do not knowingly collect personal information from anyone under the age of 13. If you believe a child has provided us with personal information, please contact us at elly@everythinglittles.com so we can delete it.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect any changes. Material changes will be communicated via email or a notice on the Site.

Contact us

Questions about this Privacy Policy or our data practices? Email us at elly@everythinglittles.com or write to us at:

Everything Littles 3650 E. Powerhouse Rd. Suite B. Spanish Fork, Utah 84660